The Takeover of Sanrio: Beloved plushies and more


Leslie Smith

Cute plushies • Sophomore Lainy Bodine poses with her favorite Sanrio characters.

Sanrio is a Japanese company that is widely known for its cute and iconic character, Hello Kitty. Founded in 1960 by Shintaro Tsuji, the company has become a global phenomenon, with products ranging from stationery, toys, and clothing to theme parks and cafes. Sanrio has become one of the most recognizable, loveable brands in the world.

Sanrio was originally established as the Yamanashi Silk Company, which focused on selling silk goods. In the 1970s, the company decided to expand its product line and introduced its first character, a white cat named Hello Kitty, on a simple coin purse. Hello Kitty was an instant hit, and her popularity quickly spread throughout Japan and beyond. The company changed its name to Sanrio in 1978, reflecting the new focus on character merchandise.

Over the years, Sanrio has introduced a variety of other characters, each with its own unique personality and story.

Some of the most popular characters include the adventurous dog Pompompurin, the cute and cheerful little twin stars, Kiki and Lala, and the sweet rabbit, My Melody. These characters have become beloved by fans all over the world and have inspired countless products, including toys, clothing, and accessories.

In addition to its character merchandise, Sanrio has also expanded into new markets and ventures. The company has opened theme parks in Japan, including the Sanrio Puroland theme park in Tokyo, which attracts millions of visitors each year. Sanrio has also opened cafes and restaurants around the world, offering fans a chance to experience the brand’s unique blend of cuteness and fun in a physical space.

In recent years, Sanrio has continued to grow and evolve, staying at the forefront of popular culture and fashion. The company has collaborated with a number of high-profile brands and designers, including Louis Vuitton, Converse, and Marc Jacobs, to create special collections and limited-edition products.

Hello Kitty and her friends have also appeared in a variety of media, including movies, TV shows, and video games.

The history of Sanrio is a story of innovation, creativity, and global success. From its humble beginnings as a silk company, Sanrio has become a cultural icon, inspiring millions of fans around the world with its charming characters and imaginative products.

Whether it’s a longtime fan or someone just discovering the brand for the first time, there’s no denying the power and appeal of Sanrio and its lovable cast of characters.